LA18 is the leader in Asian American television, serving the largest Asian market in the United States with over $85 billion in annual purchasing power. Overall, Asian Americans are among the most attractive consumers with a higher median income than any other ethnic group in the U.S. Nowhere is this more evident than in Los Angeles, home to over 2.5 million Asian Americans that LA18 connects with everyday.
For more information on advertising rates and options, please contact LA18’s Station Manager, Alan Buckman, directly at:
1990 S. Bundy Drive, Suite 850
Los Angeles, CA 90025
LA18 serves the entire Los Angeles Asian community by developing and delivering the highest quality television programming content in the business. Don’t miss out on this incredible opportunity. Call or email us today.
Why Targeting the Asian American Market is Vital
2.5 MILLION CONSUMERS – 14% OF TOTAL POPULATION
The Los Angeles Asian American community is large with 2.5 million persons, representing 14% of the total population and surpassing the African American population.
GROWING THE FASTEST!
At 32%, the Asian American population growth rate in Los Angeles outpaced all other groups, including Hispanics, between 2000 and 2010.
AN EASY-TO-REACH MARKET
14% of all Asian Americans are living in Los Angeles, making it the largest Asian market in the U.S.
TREMENDOUS BUYING POWER
Los Angeles Asian consumers boast $85 billion in annual buying power.
HOUSEHOLD INCOME IS THE HIGHEST
The median household income of Asian Americans is 15% higher than that of total Los Angeles households ($65,244 vs. $56,542). 44% of Asian households have incomes of $75,000 or more, and 31% earn $100,000 or more.
HIGHLY EDUCATED & PROFESSIONAL
Asian Americans over-index the total population with college degrees (49% – Index 173) and professional/managerial jobs (47% – Index 137).
CONSUMERS ARE IN PRIME SPENDING AGE GROUP
Compared to the total Los Angeles population, Asian Americans are more likely to be found in the 25-54 age group – a consumer group that makes greater expenditures and larger investments.
Why is In-Language Advertising Crucial?
NATIVE LANGUAGE SPOKEN AT HOME
Nearly three-quarters of Asian Americans living in Los Angeles communicate in their native language at home.
ASIAN AMERICANS ARE FOREIGN BORN & PREFER ASIAN LANGUAGE TV
Over two-thirds of Los Angeles Asians were born outside of the U.S. The continuous influx of immigration is one of the factors that drives the demand for Asian media. For most Asian Americans, Asian-language TV is the primary source for news and entertainment.
Why LA 18 Should Be Your Medium of Choice…
LA18 KSCI-TV has been broadcasting for over 35 years and serves Los Angeles’s culturally diverse, multilingual communities.
RAPID GROWTH & DIGITAL MULTICAST
As the immigrant population grows in this region, so grows the demand for language-specific programming to provide news and entertainment. With its pan-Asian programming on main channel 18, LA18 leads in audience viewership for the market. In 2008, LA18 became the first U.S. station to multicast in various Asian languages on digital sub-channels. Its 24/7 sub-channels include Chinese, Korean, Japanese, Vietnamese and Armenian.
REACH & CARRIAGE
LA18 reaches 5.6 million TV households in the Los Angeles DMA over-the-air, including nearly 3 million cable households and 2 million satellite households (DirecTV and DISH Network systems) in the LA DMA as a must-carry local station (Nielsen Media ’13 Universe Estimate).
Broadcasting on channel 18, LA18 serves the nation’s second largest TV market and the largest Asian American market – the Los Angeles DMA. LA18 provides a unique variety of news, sports, drama, and entertainment programs, airing in multiple, primarily Asian, languages.
LA18’s affiliate stations include: KUAN-LP San Diego, KIKU Honolulu, KCNS San Francisco, WSAH New York, WTVG Philadelphia, KUBE Houston and WMFP Boston.
On air since 1977, LA18 was the first multi-language station in Los Angeles. In recognition of the valuable service this unique and important format provides, LA18 has received numerous awards including the prestigious Emmy, the Hope Award from the City of Los Angeles and commendations by several municipalities and non-profit agencies that serve the ethnic communities in Los Angeles.
Through prominent and established community events, marketers can enhance their reach of Asian families.
Locally Produced Programs
LA18 produces more local programs than any other Asian-language broadcaster in the U.S. Advertisers can sponsor a segment within these shows in creative and compelling ways. LA18 shows are among the most-watched Asian programs in Los Angeles.
CHINESE & KOREAN: LA18 Evening News and the LA18 Prime News are locally produced and aired in Mandarin and Korean. Various “News Update” segments in-language provide topical headline news throughout the day.Living Intelligence is a mini showcase created with the Korean consumer in mind, featuring the best of local Koreatown businesses and services.
Juliette (formerly LA Living) is a fast-paced, upbeat, and highly interactive news magazine show that cannot be missed. Set in the LA18 studio, Juliette Zhuo gives viewers a first-hand look at living in America. Juliette covers the hottest stories from the worlds of entertainment, travel, cooking, education, beauty, and health.
tSOu LA is all about living an active Los Angeles lifestyle. Each week, Bell Tsou, LA18’s Lifestyle personality, highlights the latest trends in local entertainment and weekend activities for the entire family.
LA18 Mandarin daytime show hosted by Bell Tsou and Mark Han. This half-hour lifestyle program provides viewers with a fresh look at the top buzz-worthy trends and events in Los Angeles, helping the average Chinese American consumer with the best tips on a variety of topics, from beauty and health to smart spending and saving.
Tailored for the burgeoning Filipino American community, Kababayan Today is the first locally produced daily show of its kind. Host G Töngi brings a lively mix of news and entertainment, as well as interviews with leading Filipino celebrities, community leaders, and newsmakers.
Captivating lifestyle show about celebrating all that Los Angeles has to offer. Korean American viewers will be given a fresh look at their home city, but from an original Korean American perspective.
LA18 has been airing special programs celebrating Asian holidays for years, and communities look to LA18 to provide such programs. LA18 brings specials ranging from a Filipino version of the Oscars to a Chinese version of the Rose Parade. To list a few:
- Road to the World Cup
- Lunar New Year Special
- Best of Asian Cinema
- Filipino Independence Day Vignettes
- Holiday Concert Series
- U.S. Citizenship
- Year in Review
- Our Role Models
- A Moment in History
- Breast Cancer Special
- Academy Awards Special
- Wedding Week
- Income Tax Special
- LA Asian Artists
- Asian Job Line
- Community Connection
- Immigrant Tales
- LA18 Brief Series
Contests & Promotions
LA18 offers various contests and special promotions to highlight community holidays and events. The special contests and promotions are built around LA18‘s locally produced shows to generate immediate leads and sales.
- Lunar New Year Greetings
- Valentine’s Day Greetings
- Korean Parents’ Day Contest
- Mother’s Day Contest
- Father’s Day Contest
- Moon Festival Greetings
- Holiday Greetings
- Cooking With…
- The More You Know
- Super 18 Contest
- Win With…
On-Air Commercial Graphics Sponsorship
LA18 offers several commercial graphic elements that integrates the Sponsor logo, animation or video in-program, available during LA18’s locally produced shows as well as Mandarin and Korean dramas.
- Page-Turn Effect
- Dual-Credit Squeeze
- Integrated Logo / Bug / Supers
- Commercial Logo with Ticker
- Segment Sponsorships (Weather, Sports, Entertainment, etc.)
- And more…