Generation Now is LA18’s exclusive web show that aims to be the voice for Asian Americans. Whether it is putting a spotlight on philanthropy, social issues or just pure entertainment, Generation Now provides a unique platform where viewers can be educated, informed and entertained.

Generation Now

  • Reflects the changing face of Asian Americans
  • Targets millennials and 2nd & 3rd generation+ Asian Americans
  • Highlights the movers and shakers of the Asian community: innovative philanthropists, community leaders and entertainers
  • Strives to be the conversation starter when it comes to social issues that call for action and community support

Contact us at


Cindy J. Lee is the creator and host of Generation Now, a show she claims is “absolutely imperative” for the growing 2nd and 3rd generation+ Asian community.

As a 2nd Generation Korean-American herself, she was born in Los Angeles but moved to South Korea at a young age. After moving back to Los Angeles in high school and earning her B.A. in broadcast journalism at the prestigious Philip Merrill College of Journalism at University of Maryland, she has resided in San Francisco, Washington D.C. and London, ultimately returning to her hometown. Along the way, she realized the importance of cherishing one’s cultural identity – no matter where you are – even if you don’t speak the language.

Generation Now will provide content that unites, empowers and gives a voice to the Asian community,” she said. “Through Generation Now, we will deliver fun, unique and socially relevant content that anyone can relate to. You don’t have to speak an Asian language to enjoy all the amazing things Asian culture has to offer!”

Like most busy-minded millennials, Cindy J. is a master of multitasking. In addition to working on the show, she is in charge of liaising with more than a dozen non-profit organizations, community leaders and public officials on behalf of LA18. She also doubles as the station’s PR manager, mainly focusing on strengthening the company’s brand and facilitating external and internal relations. Prior to this, she worked as the station’s entertainment producer, covering major Hollywood events including the Oscars, Grammy and SAG Awards.

Twitter @CindyJLee
Instagram @Cindy.J.Lee


Kat Iniba is a television producer, journalist, editor and writer. She recently celebrated her 8th anniversary of hosting and producing her show, Halo Halo with Kat Iniba – an entertainment and lifestyle television program dedicated to the Asian and Asian Pacific American community; which aired on LA18 (KSCI-TV) and on KIKU-TV, in Hawaii.

Kat first pursued her passion for storytelling in high school as a writer and reporter for her school’s weekly newscast “Lobo News”. Following high school, she attended the University of Hawaii as a theater major and eventually received her Bachelor of Arts degree from California State University Fullerton in Communications – TV/Film.

During her broadcasting career, Kat served as a freelancer for several entertainment webseries. In addition, she has covered numerous red carpet events including the Screen Actors Guild Awards, American Music Awards, Teen Choice, as well as backstage at the Academy Awards. Several notable interviews include, The Black Eyed Peas, Tony Award winner Lea Salonga, Lee Min-Ho, George Takei and Academy Award Winner Jared Leto.

Kat is a classically trained pianist with over 15 years of experience and enjoys playing and performing during her free time.

LA18 welcomes back Kat and the invaluable experience and expertise that she brings as a correspondent of Generation Now.

For more information, you can head to her website at

Twitter @katiniba
Facebook @kat.iniba

generation now hyeyoung

Hyeyoung Jung is a contributor to Generation Now and online news writer for LA18’s Korean Prime News. A people watcher and a story consumer, she spends most of her days following conversations on Twitter (how are some people so interesting?) and buried in digital mounds of news articles.

Born in the heart of Seoul, South Korea, Hyeyoung came to Los Angeles at the age of nine, where her love for reading evolved into a passion for translating. By the time she received her B.A. in English Literature at UC San Diego, she was so in love with San Diego that she stayed there for a few more years facilitating content management at a startup company. There, she interviewed more than 200 researchers at prestigious research institutions like Harvard, Stanford, Princeton, and Rutgers and created a research profile for each of them, translating their jargon-ridden scientific projects into layman’s terms.

Pursuing her dreams further as a professional translator and writer, Hyeyoung came to LA18 in the beginning of 2016. From writing online content to managing social media outlets and assisting with the Korean news production, Hyeyoung hopes to not only unite multi-cultures but also bridge generations.


3 weeks ago

Nothing brightens your day more than an unexpected care package in the mail! You may be a starving college student or a brave soul who recently moved to another state with limited Asian contact. Maybe you’re not even Asian; maybe you just need a dose of Asian sweets in your system daily.

Whomever you are, if you love buying bulks of Asian confectionery to fulfill your #munchies (because let’s face it, while they may be delicate, #AsianSnacks are so darn satisfying) or you know someone who will appreciate a nice goody bag, read on at the link below for some pre-packed snack options that might help you out:

#AsianSnackBox #Foodie #JunkFood!

4 weeks ago

#LA18_GenerationNow’s Cindy J. Lee sits down with #JustinChon, who wrote, directed and stars in the film #Gook. The drama, which is based on the 1992 #LARiots, is the centerpiece film at the 33rd annual Los Angeles Asian Pacific Film Festival. As this year marks the 25th anniversary of the L.A. uprising, the film is profound and relevant for the audience of today.

Watch our full interview here:

4 weeks ago

It's almost the weekend... Most of us are probably tired, whether emotionally or physically from work or politics or relationships or (insert problem here) and we’re crawling through the week.

Take a little break and recharge by looking at these adorable animals to brighten up your day!

#animaladdicts #cute #pets

1 month ago

Ahhh #LosAngeles, a cultural hub where you can find a plethora of anything, including sushi restaurants: some amazing, some below average. Because high-end sushi restaurants are extremely expensive, let’s focus on sushi that is comfort food. Not too cheap, in both price and quality, but reasonably affordable and tasty!

Check out our list of the top seven affordable #sushi restaurants in Los Angeles:

1 month ago
Whisper (귓속말) - Korean Drama

Monday night 4/24 at 9PM on LA18 - new #kdrama #Whisper #귓속말 premieres with English subtitles!

A legal thriller about a detective and a judge who fall in love while uncovering corruption at the national level. She’s a charismatic detective and he’s an honest, righteous judge. The two have a rocky start to their relationship as he fails to help her father who was framed as a murderer.

The two eventually form an alliance as they encounter scandals exposing the nation’s biggest law firm.

Starring #LeeBoYoung with #LeeSangYoon, #KwonYul, & #ParkSaeYoung.

On Air Schedule: Mon-Tue 9:00 PM | April 24, 2017 to June 13, 2017 with English subtitles, free over-the-air on channel 18 in the greater Los Angeles area.

For images, teasers and more, visit

1 month ago
Photos from LA18's post

Did you know LA18 airs #Japanese programming (UTB) every Sunday from 6-8 PM? Currently airing taiga #drama #Naotora: The Lady Warlord & #HanasakiMai Speaks Out 2 - all with English subtitles. Don't miss!

1 month ago
Timeline Photos

Know any kids with a talent for art? They should enter Hmart and LA18's #IHeartChildrenArtContest! Prizes include scholarships and more. 🏆🏆🏆

Registration open until April 30th - not much time left, so hurry!
Visit for more information.

1 month ago
Where to Find the Best Handmade Ice Cream in LA - LA18 TV

#Summer is fast approaching in LA. Here are seven best artisanal #icecream shops to cool your stress in #LosAngeles.
#dessert #foodie

1 month ago
LA18 Kababayan Today Viewer Survey - LA18 TV

Last day to enter our viewer survey giveaway for a chance to win a family four-pack of tickets to Aquarium of the Pacific! Perfect weekend outing for the warm weather 🐟

Visit for more. Thank you for supporting #LA18!

Enter by April 19th, midnight. Good luck!

1 month ago
Hmart & LA18 I Heart Children Art Contest

Hmart and LA18 proudly present the biggest family event of the season – the first annual #IHeartChildrenArtContest in Southern California!

This FREE spring contest event will be held on Saturday, May 6th, 2017 in Orange County to celebrate our young children. Let your child’s unique vision and artistic expression help build toward their future.

PRE-REGISTER: First, fill out an application at any California Hmart location. Must apply at Hmart before participating. Application is free and will be accepted until April 30th, 2017.

CONTEST EVENT: After registering, participants will be invited to draw at the Art Contest on May 6th, 2017. The drawing theme will be announced at the event.

The Grand Prize is $1,000 Scholarship & Trophy / Award Certificate (1 person). 68 more winners will be chosen and gifted with $300 Scholarships (3 people) or Hmart Gift Certificates. See below for full prize details.

Fun activities will be available for every family member! Bubble play, face painting, balloon art, character costumes, kite making, mini games, and more!

Location: Forest Shelter area, Mile Square Regional Park | 16801 Euclid Ave., Fountain Valley, CA 92708
Date: Saturday, May 6, 2017 | 11:00 AM to 4:00 PM | Free Admission

Visit for more information!

1 month ago
LA18 Kababayan Today Viewer Survey - LA18 TV

Want to win tickets to Aquarium of the Pacific? Visit the link below and fill out our quick viewer survey (only 5 questions!) to be entered in the drawing. #GoodLuck!

Win a family pack of 4 tickets to Aquarium of the Pacific by completing our short LA18 Kababayan Today Viewer Survey! LA18 invites viewers to participate in a short & simple survey to be entered to win a family pack of 4 tickets to the Aquarium of the Pacific in Long Beach. Complete the survey …

2 months ago
9 Strangest Museums in the U.S. - LA18 TV

Everyone's been to art museums like LACMA, MOCA, etc. But how about those places that house collectibles that we didn’t even know were collectible? There seems to be a museum for almost everything, from dog collars to lawnmowers…and yeah, even tap water!

Check out the link below for a taste of only 9 of the many strange museums in the United States:

#museum #weird #travel #ufo #badart #bunnies + more of the bizarre ahead...

LA18 Generation Now - Online Exclusive

2 months ago
10 Non-Koreans Who Speak Korean Better Than Some Koreans - LA18 TV

Have you ever watched a Korean drama wishing you didn’t need subtitles?

Thankfully, enough online streaming websites now provide not only English but multi-language subtitles. Even then, it’d be nice to learn the language and all the cultural nuances so that you don’t ever have to miss a joke, right? Well, there is hope! Meet these 10 people from all around the world who are absolutely astonishingly fluent in #Korean and let them inspire you.

Some speak better Korean than Koreans themselves! (Turn on subtitles...)

#kdrama #YoonMiRae #SamHammington #luckyinkorea #SamOkyere #TylerRasch

Generation Now - LA18 Online Exclusive

2 months ago

Get ready, Austin, TX – Kollaboration is bringing some serious #AsianAmerican talent to South by Southwest (#SXSW)!

#LA18_GenerationNow’s Cindy J. Lee sits down with singers Megan Lee, Melissa Polinar, actor Dante Basco and Kollaboration">#Kollaboration Executive Director #MinjiChang to talk about representing at the annual music and film festival.

Kollaboration will be hosting an interactive conference titled “Asian Americans Break the Silence & Stereotypes” and the first official Asian American showcase in SXSW.

To watch the full interview (insightful, fun, empowering), click the link below:

2 months ago
Get Used To It

Friends & fam! Thank you so much for your continued support! Lots of you have asked what's next for us so check out our LA18 Generation Now interview with Kat Iniba to learn more!

2 months ago
13 Dessert Trends That Carried Onto 2017 - LA18 TV

Have you seen #BloomingMarshmallows - a new invention by #DominiqueAnsel, you know, the same pastry chef who invented the #cronut?!

I know all this #dessert talk is getting your mouth watery, especially if you have a #sweettooth. Trends come and go in the dessert world & elsewhere (Hello Pinkberry and Froyo), & it’s exciting to see people’s creativity unfold.

Click the link below for 13 dessert trends that bloomed in 2016 (some in the years before) & going strong into 2017.

#foodporn #bingsoo #loopchurros #lightbulbdrink

LA18 Generation Now - Online Exclusive

2 months ago
Photos from LA18's post

March programs on #LA18 include top dramas, variety, local news. Tune in to your favorites & catch up on past episodes of our local programs on!

#Saimdang #Defendant #InnocentDefendant with English subtitles + #MoonlightDrawnByClouds for Chinese viewers!

2 months ago
Do You Know These 6 Asian Characters? - LA18 TV

In America we have the iconic #MickeyMouse and #BugsBunny - fictional characters that exist inside a cartoon and its universe, whether on TV, movie screens, or paper.

Not so much in East Asian cultures, particularly ones in Japan and Korea.

Sure, there are fictional characters from #Pokémon to #SailorMoon, but the characters in East Asia are not always from a cartoon or an anime. Sometimes they’re birthed as a franchise to reflect a cultural sentiment for the purpose of selling merchandise to their respective generation.

The stories are the characters and the characters, the story.

Click the link below to get a refresher on 6 notable characters that were popular in Asia!

#HelloKitty #Mashimaro #Gudetama

3 months ago
10 Photos That Will Get You Back on The Fitness Grind - LA18 TV

How is it already almost March and how are you faring at your New Year’s resolutions? According to New Years Resolution Statistics, 21.4% of respondents set goals to lose weight / eat healthy, and 12.3% said they wanted to invest in life / self improvements.

If you’ve made that dedication to be #healthy and #fit, you know how much hard work goes into making this a reality. Need a little motivation to keep you in line or to reignite your drive? Click on the link below for reasonable fitness challenges + before-and-after pictures of others making it work to empower you!

#EatHealthy #Fitness #LoseWeight #BelieveInYourself!

LA18 Generation Now - Online Exclusive

3 months ago
LA18 presents The Great Wall Giveaway

Have you checked out LA18's #TheGreatWall Giveaway yet? Friday (2/24) 5:00 PM is the last day to enter!
Here are a couple of hints for the scavenger hunt:

Find three more and fill out the entry form at!
#Contest #China #Lucky~

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