LA 18 is proud to have invested significantly in the Asian American market research. In addition to conducting extensive consumer surveys annually, LA 18 purchases a number of syndicated and secondary research studies for our clients. To learn more about how we can help you with your information needs, please e-mail Alice Lee, Director of Marketing & Research, alee@la18.tv
ISA/Gallup Consumer Studies (1990-present) Proprietary in-depth studies focusing on consumer buying habits & attitudes in Southern California. Studies include Chinese, Korean, Filipino, Japanese & Vietnamese markets. Some trend information available. In-language interviews.
ISA/Gallup Viewership Studies (1995-present) Chinese & Korean viewership studies. Provides household ratings and shares by time periods. Compares LA 18 vs. competing TV stations. In-language interviews.
R.L. Polk, Asian American Studies (1995-present) National automotive registration information for general market and Asian Americans by manufacturers and models. Breakdown by counties in Southern California available.
Simmons National Consumer Survey (1995-present) Large database of national information on consumer demographics, attitudes and shopping behaviors. Information primarily on national advertising categories such as packaged consumer goods, auto, financial, travel, etc.
CAG/ISA Asian American Market Report (2005) National information on consumer goods, services, and attitudes. Compares Asian American population with the general market, Hispanic, and African American populations. Ethnic breakdown available. In-language interviews.
Market Segment Research (1994 - present) National information on consumer goods, services, and attitudes. Compares Asian American population with the general market, Hispanic, and African American populations. Ethnic breakdown available. In-language interviews.
Geographic Information System (MapInfo) Mapping and accompanying census-based data sheets provide an array of demographic information including Asian American ethnic population throughout U.S. by state, city, & zip code. Trade area analysis around retail locations and competitive analysis are available.
Asian American Encyclopedia Six-volume set that gives detailed information on Asian Americans. Wide range of qualitative information including immigration, culture, famous persons, events, festivals, and much more.
Competitive Media Reporting (updated monthly since 1998) Tracks advertising expenditures in general market and Spanish language stations in the L.A. DMA. Breaks down information by advertising category or individual advertiser, by month or year-to-date, by station and specific schedule.
Other resources: U.S. Census: Current Population Surveys, American Community Surveys, Economic Census, etc. The Multicultural Economy – The Minority Buying Power (Selig Center) The Minority Traveler (TIA) Asian American Political Almanac & various political studies Immigration Yearbook (DHS) Health Surveys, various sources Asian American Media Usage, various sources Asian American Language Usage, various sources
LA 18 maintains an extensive library of books and articles related to Asian Americans.