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As an Asian media organization whose audience is primarily first generation, we feel it is our responsibility to inform our audience about their community and the issues that affect them directly.
"LOCAL ASIAN TV STATION INCREASES ITS CAMPAIGN AGAINST DOMESTIC VIOLENCE" (May 1, 2012) KSCI‐TV LA 18 to Broadcast "Telethon for Change, Supporting Victims of Domestic Violence" Live on Saturday, June 2, 2012, 4‐6pm PST
Los Angeles-KSCI‐TV LA 18 (LA 18), Los Angeles #1 Asian TV station, has announced a partnership with the Center for the Pacific Asian Family (CPAF) to broadcast the first ever telethon to raise awareness of domestic violence and sexual assault in the Asian American community. The two‐hour telethon will be broadcast in Mandarin, Korean, and English to inform Asian viewers about this very serious issue and to highlight the services CPAF offers the community.
Dennis J. Davis, CRO of KSCI‐TV, states that "we are pleased to fully utilize the station's powerful and unique position to add awareness of and benefit to this important outreach program. Recognizing the Asian American community's needs for a broader education and outreach on family violence issues, LA 18 feels compelled to pull its resources together to inform the viewers and help in raising funds for CPAF. We're proud to be the first Asian TV station to help tackle this issue through a series of comprehensive campaigns throughout the year."
LA 18 Evening News
co‐anchors Harry Chang and Christine Chiang (Mandarin Chinese),
host Kat Iniba (English), and
LA 18 Primetime News
anchor Michelle Cheun (Korean), the telethon will feature interviews with experts in domestic and sexual abuse and survivors, as well as segments connecting viewers with critical information and available services in order to help those affected by domestic and sexual violence. Celebrities will also lend their support of this broadcast by interviewing and performing live on air or sending special messages for the telethon.
During the broadcast, viewers will be encouraged to donate to CPAF in support of their efforts via phone or mail. Multilingual phone volunteers will be answering phones during the broadcast, and corporate donations will be accepted on air. One hundred percent of the donations to the telethon will go directly to CPAF to aid survivors of domestic and sexual violence.
"LA 18 has been a critical partner in reaching the isolated and abused Asian American immigrants who are not able to seek and find help due to language and cultural barriers" states Debra Suh, Executive Director of CPAF.
LA 18 is well known among local organizations for its support of and involvement in extensive community-based events and projects. LA 18's Mandarin-language PSA campaign against domestic violence contributed to a 43% increase in callers to CPAF's 24-hour crisis line.
About KSCI‐TV (LA 18)
Founded in 1976, KSCI‐TV is Los Angeles' #1 Asian‐language TV station bringing news and entertainment, in multiple languages, to the largest U.S. Asian market - composed of nearly 2.5 million Asian consumers. KSCI‐TV produces and airs 9 local shows: daily local news and variety shows in Chinese, Korean, and Tagalog. KSCI‐ TV's over‐the‐air signal covers 5.6 million TV households in the Los Angeles DMA. KSCI‐TV is also a must‐carry local station on cable and satellite systems in the L.A. DMA. In 2008, KSCI‐TV became the first U.S. station to multicast in various Asian languages on digital sub‐channels. One of its premier digital channels includes the 24/7 Chinese‐language channel, LA 18.8 DT, that is carried on cable (Charter, Cox, Time Warner, Verizon FiOS) as well as free over‐the‐air.
About Center for the Pacific Asian Family (CPAF)
Founded in 1978, CPAF is a pioneering nonprofit organization that established the first multi‐lingual and multi‐cultural hotline, emergency shelter, and transitional housing in the United States that specialized in serving Asian and Pacific Islander (API) survivors of domestic and sexual violence. Today, CPAF responds to thousands of crisis calls on its 24 hour hotline in 30 API languages and shelters hundreds of women and children, in addition to providing community education and outreach. For more information about CPAF, visit
or call 1-800-339-3940.
KABABAYAN LA CELEBRATES MILESTONE SIXTH ANNIVERSARY Longest-Running Filipino Talk Show Outside of the Philippines (March 29, 2012)
Los Angeles, CA - KSCI-TV (LA 18), the leading Asian language television station in Los Angeles, proudly commemorates the sixth anniversary of Kababayan LA on April 24, 2012. The acclaimed talk show, broadcast daily at 4:30PM on LA 18, is the nation's longest running locally-produced daily program specifically for and about the burgeoning Filipino American community. Filipino Americans make up the largest Asian sub-group in Los Angeles with a population of over half a million.
Kababayan LA has consistently served the needs of devoted viewers by providing resources relevant to Filipino Americans to help them thrive here in the U.S. The show provides a platform for discussion of significant issues, from serious news topics to light lifestyle concerns, by featuring exceptional interviews and live call-in segments to connect with the community at large. Special guests have included Philippine Vice President Jejomar Binay, boxing champion and Filipino pride Manny Pacquiao, FilAms in Hollywood (Tia Carrere, Apl de Ap of the Black Eyed Peas, Lou Diamond Phillips), and prominent U.S. politicians (Los Angeles Mayor Antonio Villaraigosa). Kababayan LA is the first stop for entertainers and Philippine government officials who want to effectively reach the Los Angeles Filipino American community. There is no other program quite like Kababayan LA outside of the Philippines.
The driving force behind Kababayan LA is host and producer, Jannelle So - the only Filipina immigrant seen on American television daily. Her influence on the Filipino community is undeniable. She was a celebrity in the Philippines, being known for her work as the host of her own shows on Philippine television and as a columnist for Philippine dailies. After migrating to Los Angeles with her family, Jannelle continued to create a following of loyal fans in and outside of the Filipino community. Her hard work continues to be recognized by many prestigious Filipino organizations. In 2011, she was named as one of the 100 Most Influential Filipinas in the U.S. by the Filipina Women's Network and received an Honorable Mention from the Los Angeles Press Club at the 53rd Annual Southern California Journalism Awards.
Jannelle So states that she is "very proud, not just of the show's stability, but of our Filipino community's viability. We are proving to the rest of America or at least in Southern California that Filipinos are able to sustain a locally-produced daily show for and about the Filipinos, that they (mainstream America) can invest (time, money, attention, and resources) in us."
The show's sixth anniversary reaffirms the presence and growing influence of Kababayan LA in the Filipino American landscape in Los Angeles. LA 18 proudly congratulates Kababayan LA's six extraordinary years on television and looks forward to many more years of excellence to come.
About KSCI‐TV (LA 18)
Founded in 1976, KSCI-TV is Los Angeles' #1 Asian-language TV station bringing news and entertainment, in multiple languages, to the largest U.S. Asian market composed of nearly 2.5 million Asian consumers. KSCI-TV produces and airs 9 local shows: daily local news and variety shows in Chinese, Korean, and Tagalog. KSCI's over-the-air signal covers 5.6 million TV households in the Los Angeles DMA. KSCI-TV is also a must-carry local station on cable and satellite systems in the L.A. DMA. In 2008, KSCI-TV became the first U.S. station to multicast in various Asian languages on digital sub-channels. One of its premier digital channels includes the 24/7 Chinese-language channel, LA 18.8 DT, that is carried on cable (Charter, Cox, Time Warner, Verizon FiOS) as well as free over-the-air.
For more information, please visit
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